New 1 Click Magic customers who have never opened a Google Ads account before will have the opportunity to receive a GBP£400/CAD$600 credit. Please refer to the PPC page for more details.
_edited.png)
What is PPC (Pay Per Click)?
PPC ( Pay-Per-Click ) is an online advertising model where customers pay for the number of actual clicks on the ad (No charge for impressions). Common PPC platforms include Google Ads, Bing Ads (Yahoo, MSN), etc. Although these platforms also have the other non-PPC campaign types (see below for details), the advertising industry usually divides PPC and Paid Social based on the platform in use, and the core of the above platforms is PPC.
The concept of PPC is very simple. First, users need to choose the keywords related to their business, which are the search terms or questions (long-tail keywords) that potential users enter into the search engine. Secondly, users create ads based on the selected keywords, including titles, descriptions, and URLs. Finally, users need to set bids for each keyword and bidding strategy for the campaigns. This final step is utterly crucial for the position and to rank higher in the search results. Logically , the higher the bid, the higher the position of the ad will be displayed . But this is not everything. The ranking is determined by many factors. In addition to the bid, the ad relevance/quality score of the keyword & landing page are all key factors in the ranking. This is why using competitors brand name as your keyword is not a good idea because the ad relevance/quality score will be very low, unless you put that explicitly on your ads/landing pages, but it is not very wise to trigger a war, plus some of the big companies probably have their trademark registered which the keywords wouldn't be available to use.
1 Click Magic's business is laid upon on a solid foundation on PPC. Founder Yiu Lun used to work in the Google Ads internal team in Asia and was also the PPC Manager for two companies in Canada and the UK. We are profoundly specialises at bringing the highest advertising revenue to our clients within a specific budget . We also understand user behaviour in different countries very well. For example, almost no one in Hong Kong uses Bing's platform, but Bing's performance in the UK & Canada is often unexpected.
.png)
Between 2023 - 2024, Google launched the highly automated campaigns PMax/DGen. Many new users who are not familiar with it do not realise the traps of targeting and bidding strategies and waste their advertising budgets . At the same time, Google has further strengthened data privacy protection measures to ensure that advertising is in compliance with international regulations such as GDPR. If the ads are not modified based on the new policy, they will not get impressions. 1 Click Magic has the top knowledge in the industry and keeps abreast of developments to respond to all updates.
For many businesses, hiring quality full-time employees to be responsible for advertising is expensive and may take a longer learning curve, but hiring advertising agencies may also involve a risk of not delivering. 1 Click Magic promises to provide customers with high-quality services at reasonable prices .
Advertising agencies usually have more resources and tools to continuously research & monitor keywords.Meanwhile, we can spend more time testing different ad copies to find the most click-through version, bringing the best results for different businesses.
In the past, we have encountered numerous ad disapproval & account suspension issues for clients in real estate, beauty, and adult toys, etc. 1 Click Magic can help clients identify whether the products or services they sell are truly forbidden and help them resolve these issues.
Why do you need a professional to manage your PPC ads?
Many people think that it is easy to open an ad account and run ads on their own, but these platforms have many pitfalls for inexperienced users, and the fees charged by the platforms can be bottomless . Here are some reasons to find a reputable advertising company:
Search Campaigns (Keywords)
Search campaigns, as the name implies, is a text ad that is triggered by keywords and displayed on the result page of search engines such as Google, Yahoo, MSN, etc., usually above or below the organic search results (SEO). The effectiveness of search advertising depends on the choice of keywords match types, bidding strategy, so that the ad can be displayed to users with high potential, strong intent and who are actively searching for relevant products or services. Search Ads is usually charged by clicks, so the amount of impressions does not affect the cost.
Image & Video Campaigns
Image ads are displayed on Google's partner websites or designated websites of your choice (if they have Google's inventories) on the Google Display Network. Currently, the most popular format for Google image ads is responsive display ads (RDA) that combine text and images. Meanwhile, Video ads are displayed on video platforms such as YouTube, usually in the form of in stream short videos or long videos that are either skippable or non-skippable. Video ads are suitable for increasing brand awareness and launching new products/services, but the actual conversion result is often less satisfying than that of search ads.
Shopping Campaigns
Shopping ads are generally displayed on keyword search results. To use shopping ads, we need to create a feed containing all product information from Google Merchant Center, or directly import APIs from platforms such as Shopify. The feed should contain product images, prices, availability, and store information. 1 Click Magic usually recommends standard shopping campaign, or the new Performance Max for Retail campaign. Please continue browsing this section for more details.
APP Campaign
App campaigns are designed to increase app installations, paid membership registrations, or in-app purchases. App campaigns appear on the first page of Google Play search results and, like image and video campaigns, appear on YouTube and the display network as well. The key to success is to continually provide new image and video assets and ensure that the conversion tracking, most notably the conv. value is set appropriately.
Performance Max
Demand Generation
Launched in 2023-2024, these 2 campaigns combined the elements of all aforementioned campaign types and are highly A.I. & data-driven campaigns. The key to success lies in whether we can provide Google AI with a large amount of effective historical data and continuous new text, pictures, and video assets. Performance Max focuses more on conversion, while Demand Generation focuses more on exposure. Before customers begun to gather a solid, large amount of conversion data, 1 Click Magic does not recommend customers to use these two campaigns.
Why does 1 Click Magic particularly recommend using search ads?
For most businesses, the goal of advertising is to gain direct revenue. Since keyword ads are displayed based on the user's search intent , the ads can accurately reach potential customers who are actively looking for relevant products or services. These users are more likely to convert, such as filling out a contact form, making a phone call, or eventual purchase when compared to other forms of advertising.
On the other hand, keyword campaigns are usually based on a click-only pay model. This is a very cost-effective option for small and medium-sized businesses with limited budgets, because every single penny is used on the customers with the highest intention to buy.
All of our staff have more than 10 years of international experience across Europe, Asia and America in PPC advertising and are fully certified in Google Ads. We heavily invest in software that analyses keywords in real time to create effective PPC strategies for our clients. At the moment we support our clients in Chinese, English, French & Japanese. Feel free to get a free, no-obligation quote.
New 1 Click Magic customers who have never opened a Google Ads account will have the opportunity to receive GBP£400/CAD$600 credits*
* 1 Click Magic can submit applications for clients who have never opened a Google Ads account. Google reserves the right to the final decision. Please refer to the official website for more details.