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In-depth exploration of SEO:
The "Real" SEO and Common Misconceptions
SEO (Search Engine Optimisation) is a digital marketing strategy that increases website traffic by improving the website 's organic ranking in the search engine results pages (SERPs) . SEO aims to increase the visibility of the website and attract more non-paid organic traffic , thereby increasing conversion rates and brand awareness.
Among the clients we have been in touch in the past couple of years, especially those in Asia, there are often two major misunderstandings about SEO. First, many clients think that as long as the blog content is updated frequently and SEO is done. In fact, this is only halfway through SEO. The digital marketing industry generally believes that content creation accounts for 50%, backlinks account for 30%, technical optimisation accounts for 10%, and user experience accounts for 10% . We will explain this in detail later. The second misconception is that SEO is free.
Let us now take a closer look at the "Real" SEO and its core elements.
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Content Creation
Content creation accounts for an important part of SEO, accounting for about 50%. High-quality content can attract organic traffic. The content not only needs to be informative and attractive, but also needs to be carefully designed with keyword layout to improve search engine rankings. These search terms for organic traffic are not based on "imagination" or "I think" alone, because it is much more difficult to make a business website appear in organic search results than using Pay-per-click (PPC). Professional marketing agencies usually invest in tools such as Semrush, Ahrefs, Surfer SEO, etc., and use the search term reports to adjust the website content.
Backlinks
Backlinks are also an important pillar of SEO, accounting for about 30%. Backlinks refer to other websites linking to your website. For example , other websites cite the content of your website . This is seen as a "vote" for the content of your website by search engines, which helps improve your search engine ranking and visibility. High-quality backlinks can enhance the authority and credibility of the website. However, obtaining these backlinks requires a lot of time and resources, and cannot be usually achieved by simply purchasing them. (We will describe the industry situation in detail later.)
Technical SEO
Including improving website speed , syncing with mobile phones and tablets, structured data markup , etc. Technical SEO can ensure that search engines can effectively crawl and index website content.
Meta Tags
Meta tags include tags that search engines can understand for your website's content, such as title tags and description tags. Because even the apparent images visible to us are just a bunch of code for search engines. Correctly tagging helps increase click-through rates & search engine's recognition, allowing your website to appear in organic results.Since backlinks are another key factor in SEO (many marketers believe that they are more important than content creation), some SEO specialists will purchase PBN (Private Blog Network) links to quickly improve website rankings . This method is also known as the "grey hat" technique and is very risky. If being caught by search engines, it may cause the website to be permanently removed from organic search results. According to market research, the price of backlinks is usually between US$50 and US$500 per link. An SEO project may require the purchase of 5,000 to 15,000 backlinks, and the total cost may be very high. 1 Click Magic does not recommend this practice.
In order to implement SEO more effectively, many companies use professional SEO tools to analyse and improve the websites. For example , Semrush and Ahrefs are two very popular SEO tools that can provide functions such as keyword research, backlink analysis, and competitor research. Surfer SEO can help content creators build more competitive article structures and improvement suggestions through AI technology, thereby improving the ranking of organic search results.
In addition, there are some specialised SEO tools for different languages and markets. For example, Baidu Webmaster Tools and 360 Webmaster Platform for the Chinese market; MioTool and RankTracker for the Japanese market; Naver Webmaster Tools for the Korean market; Yooda Insight for the French market. 1 Click Magic has invested a lot in these tools to help customers achieve the best SEO results.
The True Cost of SEO:
More expensive than paid advertising?
Many people think that SEO is free, but in fact the cost of implementing SEO and continuous improvement may often exceed some companies' expectations . On the one hand, the creation of high-quality content requires a lot of manpower and time; on the other hand, the cost of obtaining high-quality backlinks is also quite expensive . Moreover, the effect of SEO usually takes several months or even a year to show up, while paid advertising can usually see the effect immediately . The cumulative cost of high-quality content creation and high-quality backlinks building may exceed the cost of paid advertising, but in the long run, successful SEO can bring continuous organic traffic and reduce reliance on paid advertising.
At what stage should companies invest in SEO?
When considering whether to invest in SEO, a business needs to carefully evaluate its development stage and goals. Although SEO can bring significant traffic and brand awareness in the long run, it is not suitable for all businesses to invest immediately. Startups often face the pressure of limited funds and the need to see results quickly. At this time, investing in SEO may not be the most effective strategy because SEO takes time to show results. Instead of investing limited budget in SEO, startups should consider marketing strategies that can quickly bring in customers, such as PPC or Paid Social Media advertising.
When a business starts to grow steadily and has a certain amount of income and funds, investing in SEO becomes more feasible. At this time, the business can start to build website content, conduct keyword research, and start to obtain backlinks, focusing on long-term brand building and traffic growth.
For mature businesses, SEO is an essential part of the overall digital marketing strategy. These companies usually have enough resources and patience to wait for the SEO results. SEO can help mature businesses to maintain their market leadership and greater growth by optimising conversion rates and increasing brand awareness.
1 Click Magic has an independent SEO department, which is composed of an elite team from the UK , and can help customers gradually improve the organic ranking of their websites in search engines. Feel free to contact us and learn more.
